Charles Riccardi
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Acorns

 

Acorns

Acorns simplifies investing for individuals, especially those without specialized financial know-how. I was commissioned to create a comprehensive iconography set for their (at the time) unreleased mobile app. In the world of design, there are tons of icon systems created every day. Acorns needed a system that could stand out and carry over the approachable and fun nature of their brand.

 

Icon/Symbol Design

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The iconography system was designed to be adaptive. No matter what environment the symbols were placed in, they could take on that environments qualities.

The symbols in context. A big challenge when creating this icon set was finding the right imagery for concepts such as first and last name, date of birth, city, net worth, etc.